Our challenge:

Encouraging women and girls to become more active, through integrated services and supporting patients to take responsibility for their own conditions.

How we tackled it:

Physiotherapists in Bury partnered up with local fitness movement ‘I will if you will’ (IWIYW) to support their patients to become more physically active.  The movement, which is funded by Sport England with National Lottery money, is delivered by Bury Council. The movement adopts a behaviour change approach and aims to get more women and girls more active, more often to help improve the health and wellbeing of people in Bury.


The IWIYW ambition is to see 10,675 more women and girls in Bury taking part in sport and physical activity once a week, for 30 minutes by 2020. That’s an increase of nearly 14% from April 2014. Their vision is for Bury to become the most active population for women and girls compared to its nearest neighbouring local authorities.

Deborah Bancroft, advanced physiotherapy practitioner at Pennine Acute Hospitals NHS Trust, said: “Our department particularly wanted to support the movement, as physiotherapists use a behaviour change approach with many patients in their day to day practice, especially with those who have persistent pain. We aim to support our patients to make healthy lifestyle choices in order to improve their general health and wellbeing and enable them to better self-manage their conditions”

The IWIYW ambassador added: “Being able to more easily signpost our patients to gain support to become more active is a win-win situation for all concerned.”

What changed:

By getting more people into sport and activity, the scheme has improved the health and wellbeing of participants. Taking part in regular sport can save between £1,750 and £6,900 in healthcare costs per person.

At the moment 330,000 people in Greater Manchester don’t take any exercise. If that group increased their annual physical activity by just 1% it would lead to less illness and it would also save an estimated £36m in NHS costs.

Devolution focus:

Devolution aims to encourage patients to take charge of their own health and wellbeing to help the 2.8 million people living in Greater Manchester to stay healthy, able to work and have a better family life. This initiative helped residents to take more control of their own health.